WEBSITE DESIGN PORTFOLIO
LOOKING FOR WEBSITE DESIGNERS IN TORONTO? HERE ARE THE TOP THINGS YOU NEED TO KNOW
As a new business owner it can be a challenge finding the right web designer in Toronto for your brand new businesses because you can literally go online and finds thousands of local website designers in your area, however knowing who to hire can make all the difference in the world because you are trusting this person to create and design what will become your digital storefront and the primary source of customers and revenue for your business.
As website designers in Toronto, we have put together a checklist of what you as a business owner need to know before you hire a digital agency for your new business.
Your Website Can Make or Break Your Business
This is very true especially in the current competitive business climate that we are in today, a lot of brand-new business owners think that they can compete with already established players in the marketplace with their $100 websites and expect to build a 6 -7 figure a year business.
Everybody likes to dream and unfortunately, this is the sad reality of new business owners. Let’s say you are a wedding photographer and you are just getting started in your business and you want to attract clients and charge them money that your services are worth.
Do you think a customer is going to trust you with their 3k-5k wedding photography budget while you have a $100 website that looks like it was cheaply done or are they more likely to trust a website that looks premium and luxurious?
When customers are shopping online and comparing which businesses, they want to spend their money with. You need to make sure your website is doing a good job of selling your brand before they even pick up the phone and contact you. Your competition is only a click away, you want to give your future customer every reason to want to do business with you vs your competitor. On another note if you want to know how good of a website you need, simply type in your product or service along with your city keyword into Google and all the websites that pop up on the first page of Google, those are going to be your top competitors.
Your website better be equal or better looking than the top websites that show up on the first page of Google because as a new business owner if you have anything less, you are going to have a very hard time staying in the game. Especially when you are directly competing with them on Google.
When we start working on a client’s website, we always look at what the top competitors have already done with their website and we start taking notes and analyzing what’s already working for them. Afterwards we start to ask ourselves how can we improve on what they have already done. That is the mindset we have when we start working on a client’s website.
Your Website Is Useless Without Traffic
Once our website designers in Toronto launch your website and is looking in tip-top shape, the work is still not done. This is only half the battle. Having an amazing looking website is like having the best-looking retail store. The store itself can’t make you money unless there are customers visiting it. With that in mind you want to make sure your website designers in Toronto also know how to do online marketing or have staff that know online marketing really well.
Trust us when we say this, your website is not going to have any visitors on the day of your launch. If your business is in a big city like Toronto, chances are there are thousands of other businesses that offer what you offer, with that in mind, your website is most likely going to end up on page 100 of Google for your keywords.
Which is why you need to have a digital marketing strategy in place that’s going to help you bring qualified customers to your website so that they can discover your business and consider doing business with you vs your competitor.
Some marketing strategies can include search engine optimization or Google advertising or social media advertising. Those are the best strategies we currently use for our clients and how you implement these strategies can make all the difference in the world.
As website designers in Toronto, we don’t recommend doing this yourself and instead, you hire people like us or another digital agency of your choice to do online marketing for you. Online marketing is something that you will have to implement on a recurring monthly basis and it’s always best to hire an agency like ours to do this work for you because for starters it's not that expensive in comparison to the amount of value your business will get from our actions. Also, you yourself as a business owner don’t have the time to sit down on a computer and learn about the ins and outs of marketing. Leverage our experience and get the results. You need to focus on your strengths and outsource your weaknesses.
Your future customers are most likely going to come across your website on a mobile device. It’s important that your website is optimized to adjust on any type of device that your future customer might be using to browse your website. At Nordello, all of our website designers in Toronto, create and design custom websites that are responsive as a standard feature so that you can capture as many customers as possible.
WordPress VS Website Builders
There are a lot of mixed feelings and multiple perspectives on this depending on who you ask. For most small businesses we recommend using a reliable website builder platform in the beginning as this is enough for new businesses. However, it does not mean that you should set this up yourself. It's best to hire website designers in Toronto and have them do it professionally so that your website actually looks good once it’s launched. By opting for a website building platform vs WordPress, you can have your website done much faster and for a reduced cost. WordPress is a great platform however we would recommend this for larger businesses that need advanced features and plan on expanding globally, but for most small businesses a website building platform is just fine.
Should You Build It Yourself
This really depends on the amount of time you have on your hands and if you do have a certain level of knowledge about marketing and web design. It also depends on your financial goals for your business, if you want to have the best chance at scaling to 6,7 or 8 figures plus in revenue, then you may consider hiring the right people to help you get there. One of our newest clients spent months building their own website and when they came to us for marketing, we told them that the website, unfortunately, wasn’t good enough for online marketing and that other competitors have much better-looking websites and competing with them will be very difficult. So, we ended up having to re-design the website and the client, unfortunately, wasted their time and loss of revenue that they could have been making if they had hired us or another (website designer in Toronto) in the beginning. If you already have a website development background then, by all means, go right ahead but chances are you will need professional help.
Hosting is like rent for your website and not all hosting companies are created equal. We typically recommend Amazon Hosting for our website design clients because it's super reliable and you know its Amazon so their servers are always going to be the latest and greatest of what technology has to offer. Also, it's fairly inexpensive. As website designers in Toronto, we are obligated to always recommend the best solutions to small businesses as we have an invested interest in seeing your business prosper.
The Right Marketing For The Right Audience
It’s also important to consider what is going to be the main traffic source for your website, for most businesses Google ads is going to be the primary source of traffic for your website. It's important to work collaboratively with our website designers in Toronto along with our marketing team and figure out how people are searching for your products and services online. So that we can add pages that are going to be highly relevant and useful to your audience.
Super Fast Load Time
One of the most important factors in determining your websites success is actually the average load time of your website. We still come across websites that take anywhere between 3-5 seconds to load and unfortunately, this will give you a lower quality score, if you decide to do Google ads. A lot of people will leave your website before loading. It's important to choose reliable website building platforms and good hosting companies so that your website is always lightning fast. Our website designers in Toronto will do everything possible to make sure your website always loads super fast, and by choosing Amazon web servers, you are making the right first step into making sure that your website is hosted by the best tech in the industry.
Website Security Is A Must
If your website has viruses Google will automatically pause all your ads and Google will also send your website to page 100 of Google. It's important that your website is secure, virus-free so that you as a business owner don’t run the risk of getting on Google’s bad side. All of our website designers in Toronto will integrate SSL in all the websites as a standard feature so this is something you won’t have to worry about on your own, as we already take care of this for you at no additional cost.
Focus On Your Strengths Delegate The Rest
Our website designers in Toronto come across a lot of new business owners that have the mindset of trying to do everything themselves in an effort to save money. While this is completely understandable its rarely a good option. When it comes to building your website and handling your online marketing its always good to hire the right people that can help you get the results you want to achieve. This way you can reach your goal much faster and you can grow your business quicker. If you decide to experiment and try to figure out everything yourself, you are taking time away from your business that could otherwise be spent on closing deals, rather than figuring out how to build your website or learning the newest SEO tactics. However, if you do have time on your hands and you are not in any sort of rush, then, by all means, head down to the local bookstore and pick up a book on Google Ads and start your learning journey.
You Need Funding
Money is like oxygen for your business and it does take money to make money, however, the great thing is that you can start a business from home at the comfort of your laptop and all you need is a website and the right marketing campaign. We have a lot of home-based business owners as clients, that work at the comfort of their own home or travel to their client's location to provide their services. We live in the greatest period of time where everything in terms of startup assets are fairly inexpensive, however it does still require a certain amount of money. 10 years ago if you wanted to get a website or an eCommerce solution, you would need to spend a fortune. Also, marketing was a lot harder because we didn’t have the power of online marketing where you can literally target the exact type of customers that are going to be the right fit for your business. As website designers in Toronto, we can offer you quality websites with advanced features for a lot less money than what it would have cost 10 years ago.
Apart from reviews customers will now look at your social media presence and evaluate if they want to do business with your company vs the competitor’s company, it's really important that you post content regularly that is of value to your audience. Posting selfies only as your main source of content is not recommended, post things that are informative and educational about your products or services so that it can help your future customer make a buying decision with you.
When it comes to the actual format of the content, try to take advantage of video as much as possible because customers actually like to know who they are going to be doing business with, as the owner its recommended that you are in the videos as much as possible so that over time people can associate your business with your face. This also has another added benefit when people see ads from you multiple times throughout the year, if they see your face, they will feel familiarity with your brand message. Our website designers in Toronto will always recommend that you make an effort to stand out from the crowd by adding a personal touch to your business. Make an effort to use your personality to represent your brand and be the face of your content and the primary figure of your organization.
Showcasing your products and your portfolio on your website the right way does help with your overall conversion rate on your website. If you do not have a portfolio along with professional images you can buy professional stock images to make your website look good and presentable.
Here are some websites to consider:
Tips for Service Businesses
If you sell services to your local market, for example, let's say you are a wedding photographer, it’s definitely a good practice making your photography the primary focus of your website since that is what you sell. Make an effort to neatly organize your portfolio using a clean layout and as you improve your photography portfolio over time, you should swap out old ones with new ones and constantly update your website to look current and fresh. Consider having a blog and start writing content about all your recent events and go as far as adding video as well to your blog posts. This way you have your content in word format so that it helps with your seo and you have the same content in video format that will show up on YouTube as well. Statistically speaking websites that have videos are more likely to convert than websites that only have photos and texts. Chances are your competitors are making use of videos to some degree but it's up to you to take it one step further and outdo the competition. Your future client may choose your competition for the smallest of reasons so its important that you checkmark every criteria they would use to compare your business with the competition so that you win majority of the time.
Tips For Product Businesses
When it comes to product-based businesses, it's important that you have excellent photography of your products, having professionally taken photos can really transform the look and aesthetic of your website and give you that premium look. If you put in the effort to showcase your products properly on your website. It makes it easier for customers to trust your business and buy your products from your website rather than your competitors. If you sell products that have tons of features, consider writing detailed descriptions and also making YouTube reviews of your products on your channel and placing a link in your products description. This way customers can visually see your products and you are essentially selling it in video format without you having to meet the customer or talk to them on the phone. Another added benefit is that the video content will live forever and continue to get you views and help you increase your sales. As you start to film product videos, make sure you use a quality camera, phones are pretty decent but if you want to up your quality, DSLR is the way to go along with a quality microphone, the rode video mic pro is a great option.
Ugly Website Vs Good Looking Website
Recently we redesigned one of our clients existing website and made it look more luxurious and when we watched the results in the coming weeks, our client told us that they started getting more “higher budget” clients than before. So, it's in your best interest to choose if you want to position yourself with your cheap competitors or your high-end competitors. Its always good to put in maximum effort into your brand as it will pay for itself in the long run. Remember the better your marketing and your website is, the less “sales” you need to do.
You Need To Master Closing
With the exception of eCommerce websites, chances are you are going to come face to face with clients and you need to be well trained in sales, simply having experience is not enough, we highly recommend you get actual sales training by enrolling your team in programs from the top salespeople in the world. Check out Dan Lok’s sales training program or Grant Cardone’s sales training program and study it well.
When you meet with clients, almost always they will have objections on your products or services and you need to prepare a response for each one. Consider sitting down one day and writing down all the possible objections people can use about your products or services and prepare your responses and rehearse them multiple times so that it becomes a permanent part of your memory. Majority of salespeople lose the battle during the objection phase simply because they don’t know how to handle it. Over the years as your business grows, you’ll find that you will need to do less selling as clients just trust you more but this happens when your portfolio is larger and you have 100 plus 5-star reviews with tons of video testimonials. Until then selling and closing deals may take a bit more effort. As you get more established and experienced in the marketplace, closing deals will become very smooth.