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TOP 10 TIPS YOU SHOULD KNOW WHEN HIRING A WEB DESIGNER IN TORONTO

Hiring a web designer in Toronto is one of the most important decisions you can make as a new business ownethe r, the right website that’s planned properly can help put your business on the path of success while wrong website can cost you a fortune and prevent your business from missing out on potential revenue that you could otherwise make, if you had the right website in place.

Now let’s talk about some of the top things you should keep in mind when hiring a web designer in Toronto.

 

CHOOSE A FULL-SERVICE WEB DESIGN AND MARKETING AGENCY

 

Having a website is no longer enough to compete with your competitors, you need to have your website get found when your customers look for your products or services on either on Google or Social media like Facebook & Instagram.

 

The average web designer in Toronto has no idea what digital marketing is and how it can make or break a business. By working with a full service digital agency like ours, not only do we build you a custom website that helps your brand stand out, but we also build the entire marketing strategy for you that’s going to help you get customers on a consistent basis, for example we could help your website get found on Google when your future customers type in your products or services and we essentially make sure you get found vs all of your other competitors. We could also create brand building advertising campaigns on social media sites that helps you be in front of your exact target market who is mostly likely to be your future ideal customer. For example we could create Facebook or Instagram ad campaigns on your behalf that target your ideal customer by gender, age range, location, specific interests, relationship status, income (U.S only), education level, business owners vs consumers, and lots of other targeting methods that are too long to mention.

 

HAVING THE RIGHT BUDGET FOR YOUR WEBSITE

 

Your website is going to be one of your first investments you make in your business, and the great thing is that this asset alone will play a major role in helping you generate REVENUE for your business on a consistent basis, imagine having a website that is always generating leads and sales for your business, that’s what we do for our clients on a daily bias.

 

If you are looking for an average template-based website for a small business , your package can rage from 2500 and up, if you are an enterprise level business that needs advanced functionality and custom coded solutions, that can range from $8000 and up depending on the level of work required. All of our website prices are available on this page. 

 

HIRING AN WEB DESIGN AGENCY TEAM YOU GET ALONG WITH

 

This one is very important because your relationship with your marketing agency is going to last for many years to come, you want to make sure that you are able to have good rapport with the agency reps that you hire, if you find yourself meeting with a web designer in Toronto that you have a bad vibe from, consider moving on to someone else, if you come across an agency where your assigned consultant is personable and has a great attitude and a genuine care for your business, choose them instead because again, this relationship is going to last for years to come and they are going to help you potentially grow your business to new heights over the next few years.

 

LOOK FOR RECENT SUCCESSES OR CASE STUDIES FROM YOUR TORONTO WEB DESIGNER

 

When it comes to investing money into a web designer in Toronto it’s important to know if they have past or recent successes working with other clients apart from you, ask them to show you some examples of other clients they have helped, look at the website they designed and ask them how they went about marketing the business, what kind of results were they able to generate for their previous clients, don’t be afraid to ask questions, but also be respectful when you ask.

 

ASK THEM HOW THEY PLAN ON MARKETING YOUR WEBSITE ONCE IT’S LAUNCHED

 

This is one important detail that you can’t possibly miss out on, all web designers in Toronto are going to want your project but it’s important to ask how they plan on marketing your website in order to get you customers, remember a website and the marketing strategy go hand in hand, your business can’t succeed without one or the other, often it’s best to have a full service agency because they initially will do market research, see what is going to be needed on your website to produce sales and funnel customers to your business and then build your website based on the marketing data. Most web designers just build a website based on what the customer asks and they just launch and forget about it. Remember the purpose of a website is to get you customers & sales for your business, if your web designer doesn’t bother bringing up the topic of marketing your website, it means they don’t care about your project and are simply looking to make money, look for agencies that want to set you up for success.

 

SHOULD YOU BUILD YOUR OWN WEBSITE OR HIRE A WEB DESIGNER IN TORONTO

 

This really depends on the type of business you plan on starting and how ambitions you are in terms of your revenue goals, if you are looking to build a part time business just for fun, to make some quick revenue but still focus on your full time job, then you can go right ahead and build one yourself, there are lots of great “website builder” tools available online that can help you setup a website within a week. But if you are a serious entrepreneur looking to make big gains in your business, be strategic and leverage other people's experience and knowledge and put them to good use. You realistically speaking, won’t have the time to sit down a build a website that looks great, and does a great job in selling your products or services, now we do recommend working collaboratively with your web designer in Toronto, however majority of the heavy lifting and trench level work will be handled by your Toronto web designer . Just remember money invested in a good website that’s helping you generate consistent revenue for your business is well worth the hours that you’re going to spend learning everything from scratch, think big and hire the best to get the best results for your business.

 

THE IMPORTANCE OF YOUR WEBSITE LOAD SPEED

 

When you hire a web designer in Toronto , one of the things they should pay extra special attention to is the overall load speed of your website, think about it, you spend thousands of dollars per month on marketing and when people actually click to go to your website, it takes 10 seconds to load, guess what, at 3 seconds majority of the people will click the back button and they will never get a chance to see how great your website is, having this low speed means losing money every single month consistently but having a very fast loading web site will ensure that you always having visitors enjoying the quality of your website and having the chance for them to consume your content and become future customers for your business. Google has recently published a post saying that your website load speed is now the critical ranking factor when it comes to search engine optimization. This means that if your website is slow, you are going to have a hard time ranking your website first page on the Google search results page. You can rest assured knowing that our web designers in Toronto will use the best practices that will help your website load super fast.

 

MAKE SURE YOUR WEBSITE IS SECURE

 

Having your website secure is another important feature that we rarely see web designers in Toronto implement on their client’s website, having a secure website not only protects your customers data from hackers but is also a ranking factor when it comes to search engine optimization. If you want to rank in the top 3 spots on Google, your website better be secure, the great thing is that having this feature enabled on your website literally takes a few minutes and can be done for free depending on your website builder or provider or just a few bucks to enable. Make sure you ask your web designer to enable this feature on your site, we do this as standard on all of our client website regardless of the package they choose.

 

HIRE A WEB DESIGNER IN TORONTO FOR YOUR LONG TERM SUCCESS

 

Make sure you hire a web designer in toronto that is going to help your business grow every step of the way, they should have the right people in place to help your business go from startup, to enterprise level, depending on how ambitious you are with your business, you should hire web designers that are always improving their agency, learning new skills to serve you better and always coming up with new ideas to help improve your marketing, your website and your overall business processes, remember to have monthly meetings with your web designer in Toronto and ask for recommendations on how to improve your brand, whether it's through SEO, blogging, new videos, content and lots of other strategies that you could use to add more value to your website in order to increase your conversion rates on a monthly basis.

 

THE IMPORTANCE OF MOBILE OPTIMIZATION

 

By now over 60 percent of all Google searches are done on a mobile device, this means that if your website is not mobile optimized, you are missing out on over 60 percent of the audience that could potentially become your customers, when you meet with a web designer in Toronto, make sure you have a mobile website along with a regular website, and see if they charge extra to create one for you, at our web design agency, all of our websites are mobile optimized and we provide this as standard, so there are no additional fees for mobile website design. 

 

Make sure your mobile version of each page is a simplified version and has clear call to action buttons for example, make sure you have click to call button and keep your design consistent so it’s easy for your customers to follow and act on your offers.

 

MAKING THE RIGHT WEBSITE FOR THE RIGHT AUDIENCE

 

When you talk to your web designer in Toronto, it’s important for you to discuss your ideal client type and a clear understanding of the exact people you are targeting with your website, are you looking to target specific genders, specific niche of people, regardless of who your exact target market is, you want to make sure your website is designed in a way that your ideal type of customer would like. 

 

Keeping in mind the content style of your pages, the font selection the color scheme and the style of photography. All these elements play a huge role in making your website visually and psychologically appealing to your future ideal customers. 

 

THE RIGHT MARKETING FOR YOUR FUTURE IDEAL CUSTOMERS

 

Last but not least, it’s important to figure out the best platform to advertise your business on, after all you want your customers to be able to find your website, right? So the question we ask ourselves is how would our customers find us if they were looking, majority of the time Google marketing is going to play an important role in how we market your business, for most businesses, this is the primary strategy we use, for example if someone goes on Google and searches for your products or services, we make sure that your website shows up there in the form of paid ads (Google AdWords) or organic results (SEO) now if your products or services are rare and not something that people usually search for, we can find this out by conducting market research, we could potentially recommend advertising on either Facebook or Instagram. 

 

For example, we can target people by gender, education level, location, relationship status, and lots of other demographic targeting features that are available at our fingertips, with Google marketing we are limited to what people are actively searching for and funneling that traffic back to your site, with social media, we can pick and choose the specific audience that we want to reach. We will need an in-depth strategy session to make sure we give you the most accurate marketing recommendation for your business possible.