What is SEO | Everything You Need To Know in One Blog Post




1) What Is Seo?

SEO stand for search engine optimization. It is the process of improving your site authority and value through content creation and PR to be worthy of the number 1 position on Google for a specific search phrase that your future ideal customer might type in. For example, if you are a renovations company, and your future customer goes on Google and types in “renovations company Toronto”, Google is going to scan all the websites and figure out which websites should rank from 1-10 in 1 millisecond. In order for your website to show up number 1 for a specific search query, you have to become an authoritative website for that topic. You can do this by creating high quality content on your website, and generally write a lot of content about all of your major niche topics.


Once you start creating content consistently, Google will start improving your rankings in the search results. Another thing Google looks at when determining your rankings is the quality and volume of reviews that your website has. Not the reviews that you copy and past onto your own website, but the ones on your Google Maps page. If your top competitor has 50, 5-starreviews, you want to have atleast 60 5-star reviews. Basically, more than your top competitor. Next is you want to get press from other big websites that are related to your niche and have a large following. For example, if you are in renovations, consider getting your website mentioned in a renovations blog or any other industry specific blog that relates to your niche. Consider writing content for them in exchange for being featured in the blog. Think win-win.



2) How Long Does It Take To Rank #1

Keep in mind that doing SEO in Toronto is very competitive and most of your top competitors are actively working on improving their SEO. The good news is that most of them that reach the number 1 spot, start getting lazy or they fire their marketing team, thinking that they can just coast and keep their number 1 position. So, if you keep working on your site, you can at some point outrank them. Of course, this answer is very generalized as there are multiple factors that can change this answer but just to give you a range, it can take anywhere between 6 months to 1 year before you start showing up on the first page of Google. It really depends on how competitive your industry is and how fast you want to rank. More effort means faster results which = more financial investment.


3) How Many Keywords Should You Rank Number 1 For?

The best strategy when it comes to ranking for keywords is to first test and see if they are good keywords to rank for in the first place. By test we mean, use Google ads and test all your keywords and see what the quality of customers is for those keywords. After a few months of doing Google Ads, you will start to get a feel for the quality of leads you get from your test keywords, now is the time to start working on ranking those keywords that generated the best results. You want to test with Google AdWords first and then scale with SEO.

4) Which Keywords Can You Reasonably Rank For

The answer to this question depends on a lot of things, are you competing with local businesses in your area or are you competing with large directories like Yelp, Kijiji or Amazon, eBay etc. Depending on who your competition is will determine which keywords you can expect to rank for. But for most small businesses as long as you’re not competing with mega websites, you should be able to outrank them as longs as you are patient and constantly working on your SEO game. If you are a local business, Google always places local businesses in the “3-pack local results” section, that’s where you want to be.


5) How To Assess Your Competition

You can use very high-quality tools like SEMRUSH or MOZ to figure out how many backlinks some of your competing websites have, what landing pages they use, see the quality of links they have and that should give you an estimate as to how long it would take to outrank them. Do they have a YouTube channel with a huge following? If they have millions of followers (highly unlikely for small businesses) then It’s probably going to be tougher because YouTube videos also show up on the Google search results pages since Google owns YouTube. You basically want to match and outdo whatever your top 3 competitors are doing and you want to do it quick. It’s an uphill battle but once you rank number 1,your inbox is always going to be flooded with new high-quality leads &sales every single day.


5) How To Assess Your Competition

You can use very high-quality tools like SEMRUSH or MOZ to figure out how many backlinks some of your competing websites have, what landing pages they use, see the quality of links they have and that should give you an estimate as to how long it would take to outrank them. Do they have a YouTube channel with a huge following? If they have millions of followers (highly unlikely for small businesses) then It’s probably going to be tougher because YouTube videos also show up on the Google search results pages since Google owns YouTube. You basically want to match and outdo whatever your top 3 competitors are doing and you want to do it quick. It’s an uphill battle but once you rank number 1,your inbox is always going to be flooded with new high-quality leads &sales every single day.


6) What Is Black Hat Seo Vs White Hat Seo?

This refers to the techniques and strategies used to do any SEO work for your website. Black Hat means any technique or strategy that is considered highly risk and against the rules of Google, doing this could help your site get ranked #1 temporarily, but once your website gets caught by Google’s algorithms, your site could get removed from the index which is very very bad. White hat refers to any technique that is considered acceptable in the eyes of the search engines mainly Google.


7) How Often Does Google Update Which Websites Should Rank First?

Google could update the index of websites for any given keyword on a daily, weekly or monthly basis but regardless you should be working on your SEO, knowing that results take time. Ranking number #1 on Google is hugely important to any small business, either your internal team or external team (our Toronto SEO company) should be dedicating resources to make sure your website rankings are improving on a monthly basis.


8) Will Seo Work For My Business?


Once you submit an email to book a consultation with our Toronto SEO company, we will actually asses your niche and see if SEO is the right option for you. We do background research before meeting any of our future SEO clients, just to make sure the service we are going to discuss is actually the right fit for your particular business. If SEO is not the right fit for your business, then we usually recommend social media advertising like Facebook ads which is another great way to generate customers for businesses.


9) How Much Does Seo Cost?

SEO Toronto packages start at $1500/month but there is a specific type of client that we recommend for SEO. For example, when we take you on as a client, without exception we want to run paid Google ad campaigns for 1-3months to test out all the keywords in your niche to see which ones actually generate revenue for your business. The last thing you want as a business owner is to rank #1 for a keyword and realize that it doesn’t generate good quality customers for your business. So, we essentially test with Google Ads first and then scale with Toronto SEO marketing.


10) How Do You Know If Seo Is Working For Your Business?

We install tracking tools to track the position of each keyword we are trying to rank your website for, so you can login at anytime and see the current position and see how much improvement each keyword has made in terms of ranking position. Once you start ranking within the top 3 links, you’ll start to notice more phone calls, emails and sales in your business.


11) If I Do Google Ads Does It Help With My Seo?

No, paying for Google ads is entirely separate and has no improvement on your rankings whatsoever. But it does let you know which keywords are worth doing SEO for. Ideally you want to do SEO and Google ads at the same time so you are getting the greatest number of customers possible to your business.


12) What Is Anchor Text?

Anchor text is any word or phrase in your content that is selected and linked to another page either on your website or another website. Usually the linked word or phrase will be in blue font color or underlined depending on what formatting the website owner used for the anchor text.


13) Does Social Media Help With Seo?

Yes, social media can help improve your SEO optimization in Toronto, for example when you create a new blog post, share it on your social media and start getting traffic and links to it immediately. Google does take your social media activity into consideration when it comes to ranking websites on the first page of Google. Having lots of followers and engagement on social media helps improve your odds of ranking number 1 for your desired keywords. Your online presence has to be well rounded.