Hello everyone, today we are going to talk about how to write a blog post for your business, so let's get right into it.
If you are curious as to how to go about writing your blog post, don't worry there is a step-by-step process that you can use to start crafting blog posts much faster than you would normally do. The tips that I'm going to share with you today apply to all types of blogs, regardless if you are writing for a B2C, B2B or just for entertainment purposes.
Now the first and most important tip is to come up with the best possible headline for your blog post, this is going to be the first thing your audience reads and within 1-2 seconds they will decide if they click on your blog post or not. Your headline is what sells them on opening your article, the first few sentences of your blog post sell them on reading the rest of the blog post and afterwards, your blog post as a whole, sells them on becoming a potential client for your business or buying your online products or literally anything else.
The next thing you wanna do is to write down all the ideas you have for a proper headline, jot down as many ideas as you can and then go through them and see which ones you like best. Another thing you can do is to look at the existing blog posts and see how they come up with titles and try to mimic their style and create something of your own.
The next thing you wanna do is write a proper intro paragraph, in the first few sentences you want to tell the audience what they are going to get or learn from reading the rest of your blog post. Ask yourself this question, what specifically can I teach them in this blog post that will make them want to read the rest of the blog post, introduce all that in your into the paragraph.
The next most important part of your blog post is your body paragraph, its important to spend some quality time in this section to make it look right, use subheadings when relevant and keep your paragraphs to 5-7 lines at most. Having smaller chunks of text make it much easier on the eyes than one long piece of writing.
Chances are the content that you are going to write has borrowed some ideas from other blogs or other people in the business world, go ahead and include links to relevant resources, websites or blogs that may be of value to your audience, there's nothing wrong with doing this and its always good manners to give credit where credit is due, especially in the business world.
The next part of the blog post is the conclusion, you basically want to summarize your blog post once more and come up with some sort of call to action that is relevant for your business or blog or you can simply ask some sort of question that encourages people to leave a comment or share their opinion on what you just talked about.
The next idea you can use is something I don't see too often but it's a pretty good idea, all you need to do is simply repurpose your content or blog post. Basically, you write your blog post in text format and then you create a video version of the same blog post, all you basically do is put your blog post on a teleprompter and record yourself explaining the blog post in video format, and then you share the clips on Instagram, Facebook, youtube and any other relevant social media sites. Now you have the benefit of a text form piece of content and video format for social media purposes.
I hope you found the above-mentioned advice useful, if you are starting a business and you need help with a website or digital marketing feel free to reach out to me at www.nordello.com, thank you so much for watching this video and I will see you in the next one.