Understand The Customer Needs
When you approach a prospect with the intention of telling them everything they need to know about your product, see it as an opportunity for knowledge extraction. The doctor does not give his prescription straight away - he makes enquiries and asks deep questions in order to determine which direction the conversation should go next (i e., whether or not this patient needs treatment). You can use similar tactics when trying out new marketing strategies; don't just pitch without first asking what their pain points are!
Present Your Solutions
You can’t just make people buy your products - instead, they will purchase whatever solution is best suited for them at that moment. So when you present the features and benefits of your product to an audience with this mindset in mind ,it's important not only detail how it solves their current need but also focus on what happens afterwards as well!
How Will it Benefit Them
We all know how difficult it is to make a decision. Your prospect will only go with you when they understand the benefits of your product or service, both short term and long-term effects on their business - this way there's no confusion as what exactly brings value in return for purchasing from them! It also helps if those gains are tangible so that everyone can see where investment comes into play during different stages throughout one’s life cycle (or whatever).