How To Market Your Photography Business

Updated: Mar 10, 2021


Marketing a wedding business is one of our specialties here at Nordello. We have marketed many wedding businesses in the past, included wedding photography studios, planners & floral décor companies. We know this industry very well, and we thought we’d share some tips and tricks for all the future photographers who are just starting their business. Let’s get started.


WHAT DO YOU WANT TO SPECIALIZE IN?


One of the most important things you need to figure out as a photographer is what do you want to specialize in. There are many different types of photography services you can offer such as wedding photography, corporate photography, fashion photography, baby photography, real estate, commercial and many more. Chances are, you already know what you want to specialize in by now. The first thing you should do is make your website specific to what you want to specialize in. For example, if you're going to do wedding photography. Make a site that is designed to focus more on this service.


GET A GREAT LOOKING WEBSITE, DON’T CHEAP OUT!


You need to have a great website in order to make a great first impression in the digital world. How you present yourself online will make a difference in how customers perceive you and the way they value your services. Make sure your website is beautiful and elegant so that customers treat you like a high-end brand. If you have a website design background, by all means, designed it yourself and make sure it looks top notch, if not, definitely contact us, and we can design a beautiful website for your brand.


Put in a lot of time and effort working on your site. Make it beautiful because as you enter the market you will have established competitors and you want to put your best foot forward. When newly engaged couples start shopping around for wedding photographers, they are going to come across 3 studios and compare and contrast the differences between them. Having a gorgeous website will definitely help you stand out, because it lets them know that you care about your image and you have great taste in design and it makes you look like a professional. Think about it; if you are shopping for a wedding photographer, and you come across a website that looks like it was built when the internet first came out, chances are you’re going to click the back button and visit another website.


Your website is going to be the most important investment you make in your business and its also the only asset that is going to bring you customers and keep your business going, make sure you don’t cheap out and get this right the first time.


HAVE A GREAT LOOKING LOGO AND BRAND NAME


This section is super important and make sure you get everything right or else it will hurt you in the long run. Make sure you come up with a name that isn't being used by someone else. Reason being, if customers go to Google and type in your website name, they may end up on the other website belonging to another person with the same domain name. Make sure your domain name is so unique that no one else is using it online. You can check this by going to Google and searching for the name, if no other website pops up you are good to go. For a more in-depth explanation on the business naming process, check out our other blog post titled “How to choose a domain name for your business” we go further in-depth on the process of coming up with a name along with tips to get yourself protected.


HOW TO PRICE YOUR PHOTOGRAPHY SERVICES


This is probably the top question most photographers ask themselves, what should I charge. You want to position yourself in a way that you're going to win a majority of the contracts. The first step, go on Google and type in “wedding photographers (your city name)” have a look at the first two pages of all the photographers that show up, go through every single website and make a note of what they are charging. The photographers on the first five position on Google, they are probably going to be the premium photography studios but make sure you go through each studio website to get an idea of what they are offering regarding packages and what they are charging. If you are just getting started, it may be wise to start off with entry-level pricing. But if you are highly skilled and you have a large portfolio of beautiful weddings to show off, go ahead and boost up those prices.


The reason why the top 3 ranking photography websites in your city are charging a premium for their services is simply that they have a lot of demand and limited staff to accommodate them. What we mean is, they are already investing a lot of money into their Google advertising campaigns and their SEO campaigns. Which means they are getting over 100-500 inquiries per month. They charge a lot more, but this means they only book a small percentage of weddings, work less, but make more revenue. The downside is they are turning down a lot of business because of their higher prices.


The best strategy for this scenario is to have tier-based pricing. Let’s say you work with our agency, and we do a lot of Google ads for you along with SEO, and you are now in a position where you are getting hundreds of leads per month. You need to organize your staff into tiers. Master level and professional level. Change up the names however you like. So at the master level package, you can charge as much as the top 3 competitors in your industry. Some of your clients will be able to afford this package. Make sure you assign them the most experienced photographers in your studio, this could include you and your founders. For the vast majority of your customers who want to go for something affordable in the mid-range, you can have another team in your “professional tier package” to accommodate this clientele. We see a lot of studios and businesses use this pricing model. Even salons use this pricing model as well. Even though your selling affordable packages in your “professional tier pricing” make sure that the photographers you have on staff are still excellent at what they do and can still deliver professional results to your clients. Reserve your high-end package for the lead photographers in your studio. You will reach to a point where you have multiple weddings per weekend and you cant be at multiple places at the same time. This package structure could be very useful to your studio.



HOW TO GET PHOTOGRAPHY CLIENTS - GOOGLE ADVERTISING

Marketing a wedding business is one of our specialties here at Nordello. We have marketed many wedding businesses in the past, included wedding photography studios, planners & floral décor companies. We know this industry very well, and we thought we’d share some tips and tricks for all the future photographers who are just starting their business. Let’s get started.

WHAT DO YOU WANT TO SPECIALIZE IN?

One of the most important things you need to figure out as a photographer is what do you want to specialize in. There are many different types of photography services you can offer such as wedding photography, corporate photography, fashion photography, baby photography, real estate, commercial and many more. Chances are, you already know what you want to specialize in by now. The first thing you should do is make your website specific to what you want to specialize in. For example, if you're going to do wedding photography. Make a site that is designed to focus more on this service.

GET A GREAT LOOKING WEBSITE, DON’T CHEAP OUT!

You need to have a great website in order to make a great first impression in the digital world. How you present yourself online will make a difference in how customers perceive you and the way they value your services. Make sure your website is beautiful and elegant so that customers treat you like a high-end brand. If you have a website design background, by all means, designed it yourself and make sure it looks top notch, if not, definitely contact us, and we can design a beautiful website for your brand.

Put in a lot of time and effort working on your site. Make it beautiful because as you enter the market you will have established competitors and you want to put your best foot forward. When newly engaged couples start shopping around for wedding photographers, they are going to come across 3 studios and compare and contrast the differences between them. Having a gorgeous website will definitely help you stand out, because it lets them know that you care about your image and you have great taste in design and it makes you look like a professional. Think about it; if you are shopping for a wedding photographer, and you come across a website that looks like it was built when the internet first came out, chances are you’re going to click the back button and visit another website.

Your website is going to be the most important investment you make in your business and its also the only asset that is going to bring you customers and keep your business going, make sure you don’t cheap out and get this right the first time.

HAVE A GREAT LOOKING LOGO AND BRAND NAME

This section is super important and make sure you get everything right or else it will hurt you in the long run. Make sure you come up with a name that isn't being used by someone else. Reason being, if customers go to Google and type in your website name, they may end up on the other website belonging to another person with the same domain name. Make sure your domain name is so unique that no one else is using it online. You can check this by going to Google and searching for the name, if no other website pops up you are good to go. For a more in-depth explanation on the business naming process, check out our other blog post titled “How to choose a domain name for your business” we go further in-depth on the process of coming up with a name along with tips to get yourself protected.

HOW TO PRICE YOUR PHOTOGRAPHY SERVICES

This is probably the top question most photographers ask themselves, what should I charge. You want to position yourself in a way that you're going to win a majority of the contracts. The first step, go on Google and type in “wedding photographers (your city name)” have a look at the first two pages of all the photographers that show up, go through every single website and make a note of what they are charging. The photographers on the first five position on Google, they are probably going to be the premium photography studios but make sure you go through each studio website to get an idea of what they are offering regarding packages and what they are charging. If you are just getting started, it may be wise to start off with entry-level pricing. But if you are highly skilled and you have a large portfolio of beautiful weddings to show off, go ahead and boost up those prices.

The reason why the top 3 ranking photography websites in your city are charging a premium for their services is simply that they have a lot of demand and limited staff to accommodate them. What we mean is, they are already investing a lot of money into their Google advertising campaigns and their SEO campaigns. Which means they are getting over 100-500 inquiries per month. They charge a lot more, but this means they only book a small percentage of weddings, work less, but make more revenue. The downside is they are turning down a lot of business because of their higher prices.

The best strategy for this scenario is to have tier-based pricing. Let’s say you work with our agency, and we do a lot of Google ads for you along with SEO, and you are now in a position where you are getting hundreds of leads per month. You need to organize your staff into tiers. Master level and professional level. Change up the names however you like. So at the master level package, you can charge as much as the top 3 competitors in your industry. Some of your clients will be able to afford this package. Make sure you assign them the most experienced photographers in your studio, this could include you and your founders. For the vast majority of your customers who want to go for something affordable in the mid-range, you can have another team in your “professional tier package” to accommodate this clientele. We see a lot of studios and businesses use this pricing model. Even salons use this pricing model as well. Even though your selling affordable packages in your “professional tier pricing” make sure that the photographers you have on staff are still excellent at what they do and can still deliver professional results to your clients. Reserve your high-end package for the lead photographers in your studio. You will reach to a point where you have multiple weddings per weekend and you cant be at multiple places at the same time. This package structure could be very useful to your studio.

HOW TO GET PHOTOGRAPHY CLIENTS - GOOGLE ADVERTISING