Updated: Mar 10
One of the top questions we hear from entrepreneurs is what is the best location for my business. To answer this question, we are going to assume you live somewhere in the Greater Toronto Area. If you are planning to open a coffee shop or bakery, restaurant, we recommend choosing a location that has a lot of foot traffic. Find a place that has a lot of population density. For the most part, Downtown is going to be your best bet, since there are lots of people going about their day, and some of them can turn into customers.
If you run a service-based business such as photographer, or you are a caterer, hair salon, spa or pretty much any other business, we recommend opening your location within the borders of Toronto. So when you go on Google maps and type in Toronto, as long as you get a location within the border of Toronto, that’s the best location you can be in. The closer you are to the city center the better, but being within the border is also fine.
Let's say you are a renovation company located in Brampton. If you come to us looking for help with SEO or Google ads, we will tell you that more people are typing in “renovation company Toronto” then “renovation company Brampton” reason is that people assume the best of the best are going to be located in the biggest city in the area. This can be another reason why Toronto related keywords have the highest search demand most of the time. The smaller suburbs within a 50 km radius typically have less search demand
One of the main advantages of having your business located in the biggest city in your area is that we can help your website rank much faster on Google if you choose to do search engine optimization. Let's say you want to show up for the keyword renovation company Toronto.
If you are located in Brampton, it's very unlikely that Google is going to show your Brampton business instead of a business that’s actually located in Toronto. The way Google wants to show businesses that are actually local to the area of the searcher. If you Google Renovation company Toronto. Google will not show businesses in Brampton, Mississauga, or Markham. Keep in mind this concept only applies to SEO. If you your business is located in Brampton, you can do paid Google ads and show up in any city you want. With SEO, Google typically only ranks businesses located in that specific area. Which makes sense if you think about it. If you type in, “house painter Toronto,” you want Google to show you all the house painters located in Toronto. You don’t want Google to show you house painters located in a far away city.
Even though real estate may be cheaper in comparison to a Toronto location, you will lose out on a lot of customers so do everything you can to get your business located in Toronto, this real estate investment will pay for itself over the years, and your marketer will thank you for it as well. Your physical business location will also serve as your digital location as well in the world of Google Maps. Give yourself the best advantage possible by getting a location in the highest traffic city in your area.
If you are a home-based business, consider living in Toronto so that you can get a Google maps business location in Toronto for your business. Don’t worry you can choose the option that hides your address so on your google maps page it will only say located in Toronto Ontario. This is common for wedding professionals and real estate agents who work from home. Often you will see their business location say located in Toronto Ontario vs a full address.
Business owners often say that the disadvantages of being located in the biggest city is, that there are hundreds of competitors in your area. This is true, but keep in mind regardless of what business you are in, you will always have competitors. Focus more on how you can differentiate yourself from the competition and how you can add more value to your customers