Google Ads VS SEO Which Should You Do First
When it comes to online marketing and just overall lead generation you will most likely hear people say do Google Ads first or do SEO first and as a new business owner your probably scared and not sure which route you should take. In this blog post, I’m going to talk about just that. I’ll cover some of the pros and cons of each so that you can make a better decision for your business.
In my own personal opinion based on my many years of doing online marketing for small businesses, I personally believe that if given the two options, you should always start with Google Ads first, for at least 4-5months before considering investing in SEO.
The reason being is that with Google Ads, you can pay per click and show up for all the keywords that you want within a week and start getting clients immediately. Over the next few months, you’ll get real data on which keywords are actually bringing you revenue for your business because you can track all these things inside of your dashboard. You’ll see which of your landing pages or sales pages work well with each individual keyword that you are spending money on and you’ll see which keywords bring you the most revenue for your business.
With Google Ads you can target anywhere around the world and have your ads show up in another continent, assuming you are able to services clients in that region. With SEO you have to wait several months and build tons of content and backlinks in order to rank for that spot. Not to mention you have other competitors in that region that you have to compete with for that spot on Google. It's just better to spend the money and get traffic.
As you do Google Ads and you split test your landing pages, this will give you great insight as to how you should modify your website as a whole, how to use the right copywriting to increase the user experience on your site and to implement the right changes that will help turn your website into a lead generating sales machine.
Once you’ve been through this process now its time to start putting together a strategy on how to grow and scale your business with SEO.
Ideally, you would want to keep doing Google Ads and trying to spend as much money as possible, depending on how much business you can handle. While actively working on your SEO. You have to keep in mind that ranking #1 for your top-performing keywords can take anywhere between 3 months to 1 year depending on the level of competition on those keywords you are trying to rank for.
You want to have steady revenue being generated from Google Ads while you slowly fund your SEO. A lot of marketers and other entrepreneurs will make it sound like SEO is free traffic, to some extent, it is, however it still requires you as a business owner to spend money, time and resources in order to hire someone to do SEO for you.
As it requires a long list of actions that need to be implemented on a monthly basis and there is a recurring cost to this type of service, its pretty comparable to that of Google Ad costs. So regardless if you do Google Ads or SEO you are still spending money to acquire customers. Most of our top-performing clients we do Google Ads & SEO so that they have the opportunity to show up two times on the first page of Google and have a higher chance of getting more traffic to their website rather than just having 1position only on the first page of Google.
As you do Google Ads and you split test your landing pages, this will give you great insight as to how you should modify your website as a whole, how to use the right copywriting to increase the user experience on your site and to implement the right changes that will help turn your website into a lead generating sales machine.
Once you’ve been through this process now its time to start putting together a strategy on how to grow and scale your business with SEO.
Ideally, you would want to keep doing Google Ads and trying to spend as much money as possible, depending on how much business you can handle. While actively working on your SEO. You have to keep in mind that ranking #1 for your top-performing keywords can take anywhere between 3 months to 1 year depending on the level of competition on those keywords you are trying to rank for.
You want to have steady revenue being generated from Google Ads while you slowly fund your SEO. A lot of marketers and other entrepreneurs will make it sound like SEO is free traffic, to some extent, it is, however it still requires you as a business owner to spend money, time and resources in order to hire someone to do SEO for you.
As it requires a long list of actions that need to be implemented on a monthly basis and there is a recurring cost to this type of service, its pretty comparable to that of Google Ad costs. So regardless if you do Google Ads or SEO you are still spending money to acquire customers.
Most of our top-performing clients we do Google Ads & SEO so that they have the opportunity to show up two times on the first page of Google and have a higher chance of getting more traffic to their website rather than just having 1position only on the first page of Google.