OUR CLIENT PORTFOLIO
WHY YOU SHOULD HIRE A MARKETING AGENCY IN TORONTO
THE RIGHT TEAM TO HELP YOU SUCCEED
As an entrepreneur, you have a million things to worry about. Competition is higher than ever, and it’s becoming difficult to compete in the global marketplace. Chances are only a handful of companies in your industry have the majority of market share. The rest only have a small percentage to live with. The reason why those handful of businesses are successful is simply because they have a strategy in place to acquire customers and convert them. So the question is how do you get started as a new entrepreneur? Its simple, you need to have the right team in place that is going to help you succeed.
THE IMPORTANCE OF GOOGLE MARKETING
Google marketing is one of the best strategies we use for all of our clients. The amazing thing about Google is that the people who search for products or services are very close to the buying stage unlike other marketing methods. If you are shopping for a new car, and you go to Google and search for “car dealership near me,” chances are you are highly motivated to purchase in the next coming days. If you are looking for furniture and you start searching on Google for, “furniture stores near Toronto,” you are highly motivated to make a purchase. Being in front of your potential clients when they are searching is the best marketing strategy.
Facebook allows us to target any audience of our choosing to promote your products or services. Facebook has an incredible amount of data about who you are as a person. This allows us to only show ads to people who are most interested in your business. With Facebook Ads, we can target based on what interests people have, how far away from your business they are, gender, relationship status, ethnicity, language and much more. We can get very specific with our targeting. The more specific and relevant your ads are to the intended audience, Facebook will reward you with lower advertising costs.
CONVERSION OPTIMIZED WEBSITES
Although it's important to have a brilliant marketing campaign that is going to connect you to the right types of clients, you also need an impressive looking website that will convert all of your website visitors from your marketing campaigns into actual customers. At our agency, we specialize in building high impact websites and landing pages that are designed to turn visitors into customers. We use the top design methods that have been tested countless times to give you the best chance of converting website visitors into real leads.
Have you ever been on a travel website and after you left, you started seeing their ads all over the place including other websites, and of course your social media accounts? This is called remarketing. Let’s say for example that you are a wedding photographer. After the happy couple visits your site from Google Ads and leave your site without contacting you, we can “digitally follow up” with them for several days, kindly reminding them to visit your website once more. This can include having your YouTube commercial play the next time they are on YouTube, showing your banner ads on various high traffic websites, or showing your ads again on Facebook & Instagram. By remarketing to your prospects, you can politely follow up with them until they are ready to make a purchasing decision. You get to drown out the voice of your competitors and really stand out from your competition as the clear choice among your rivals.
Email marketing can work well for businesses that have repeat clients. For example, let’s say you have a salon & spa business. As you run marketing campaigns and service clients, you will definitely want them coming back to you on a monthly basis rather than losing them to your competitors. By sending monthly emails to your customer base, you get to “bookmark” all your clients and give them a compelling reason to become lifetime customers for your business. Email marketing can also help you educate clients about your other services and act as a way of indirectly up-selling them without them even knowing. We don’t really refer to it as up-selling, we think of it as “education marketing.” Let’s say spring is around the corner; it would be a great idea to email all of your current customers letting them know about your upcoming spring facial treatments or hair texture treatments that will help them look great for the upcoming season. Email gives you superpowers and allows you to reach all of your customers within a matter of minutes. We can even automate the entire booking process by allowing them the option of booking appointments within the email itself by just clicking one button.
On average video has better engagement than any other form of content because it requires no effort on the consumers part to digest the content. As the saying goes, “people buy from people.” By having video content about your business, your brand or your story, you get to show your customers the real people that are behind the business, your story and why you matter. By having video, customers can see the real people that represent the company, and this allows them to familiarize themselves with you and by the time they are ready to make a purchasing decision, they are going to contact the brand they are most familiar with.
SEO (SEARCH ENGINE OPTIMIZATION)
You probably heard of SEO but not sure what it is. SEO is the process of building your online presence by creating engaging and informative content, getting quality and authority mentions on various blogs and press. As a result of doing all these activities and various other tasks, Google will eventually see your website as a trusted authority and will place you on top of the search results page instead of your competitor's website. Being the number 1 ranking site on Google gives you access to a large stream of new customers that are actively searching for your products or services.
POSITIONING YOU FOR SUCCESS
Most business owners have the impression that hiring a marketing agency is going to cost a fortune; this couldn't be farther from the truth. Our purpose is to make you more money then we cost you; it's in our best interest to help our clients succeed financially as a result of our marketing efforts so that we can keep you as our happy customer. We work with big and small businesses, and we are equally passionate about our diverse clientele. We live in the best time where a small marketing budget can deliver huge results to any small business, that is the power of online marketing.
HOW WE SAVE & MAKE YOU MONEY
The number one reason why you should have a marketing agency working for you is to save time and money. By having pros take care of your marketing efforts, you can dedicate your time & focus on serving your clients, closing deals and managing the growth of your business. The last thing you want to do with your productive hours is figuring out the art and science of online marketing and lead generation. It's better to let us handle this for you and get you faster results. Doing this on your own is going to take precious time, energy and money to accumulate the same knowledge that we have inside our organization. It's simply cheaper to hire an agency to deliver tangible results for your business at a low monthly investment.
FAQ ABOUT HIRING A MARKETING AGENCY IN TORONTO
SHOULD YOU DO YOUR OWN MARKETING
If you have the time and energy to test out your own marketing ideas, we highly encourage it. However, if you have a small window before you run out of startup cash, we suggest you to hire a marketing agency that can manage your marketer dollars more efficiently. The benefit of hiring a marketing agency is that you leverage all of our experience and years of trial and error. We have managed client accounts for all types of industries, our insights can help accelerate the growth of your business. This will help you reach profitability much sooner. Don’t go at this journey alone, hire an expert to help you along the way.
SHOULD YOU HIRE FULL-TIME
Hiring an in-house marketer to take care of all your business marketing is great, but not necessary for the majority of businesses. You should instead hire a marketing agency that has multiple staff members with a wide variety of skill sets, which you can use as your business grows and evolves. Plus it’s a business expense, and you don’t have to worry about employee management, benefits, and other various legal obligations when it comes to hiring. Working between business to business is the best way to go for this particular type of activity.
WHY YOU NEED A TEAM WITH MULTIPLE SKILLSETS
Hiring an agency is a business expense, and you don’t have to worry about things like payroll, insurance, vacation pay and all the other liabilities you have as an employer. You are simply dealing with another business that is offering you a service. We as an agency have several different people with various skill sets that can add value to your organization. Often having one employee can make it challenging for your business to grow because your company may require several different skill sets to achieve its goals and your new employee may simply not possess a large multitude of skills that will benefit your organization. For that reason, you can benefit a lot by having an agency help you with all aspects of your business from a to z.
THE RISK OF NOT HIRING THE RIGHT AGENCY
We have had clients in the past the chose not to hire us an decided to try doing online marketing on their own. Almost every single time the outcome wasn't successful for them. The reason being is that marketing is a skill that needs to be learned just like everything else. Apart from getting customers to your website, you also need to know how to build your website in a way that gets people to take action in the form of phone calls, emails or e-commerce sales. Your marketing campaigns are not a 1-time setup; it’s a process of constant improvement, optimization, and careful management that allows your organization to improve month over month.
YEARS OF INDUSTRY EXPERIENCE
As we do marketing for clients in many different types of niches, we gain a broader perspective about what types of strategies and tactics work for certain industries. We then pass on the time and money savings to our clients and reach success much faster.
REPEATING SUCCESSFUL ACTIONS
Many different skills are involved in the process of lead generation. The average entrepreneur simply does not have the time to learn years of experience and knowledge. Designing your website to convert visitors into customers is something we do very well. Avoid trial and error and wasted marketing dollars by hiring a marketing agency to take care of all the details for you. So that you can focus on serving your customers, and growing your business.
As your marketing agency, we have your back. We help you at all stages of your business. From startup phase to dominating your local market. We know the right strategies to help you double your revenues on a yearly basis, and we can prepare the right roadmap to help you reach your business goals. All of your top competitors are already working with an agency. It's time for you to get the same kind of guidance as them.